Mercedes-Benz

Mercedes-Benz Marketing Principles July 24, 2010 Background Summary Mercedes-Benz is a German producer of railroad cars, buses, coaches, and trucks. Mercedes-Benz is the oldest self-propelling brand mollify in worldly concern in the earth and is also one of the most well-known. Mercedes-Benz is a division of Daimler AG. Karl Benz created the startly petrol-powered car, the Benz Patent Motorwagen, in January 1886. Gottlieb Daimler and engineer Wilhelm Maybach converted the point by adding a petrol engine later that year. Australian businessman, Emil Jellinek, purchased the low gear Daimler car. At the beginning of April 1900, Jellinek made an agreement with Daimler Motoren Geselllschaft concerning gross sales of cars and engines and the finality was taken to use Jellineks daughters differentiate, Mercedes, as a product name (The invoice bunghole the Mercedes-Benz, 2008). The Mercedes car was first engineered by Maybach in late 1900 and first marketed in 1901 by Geselllschaft. It is regarded as the first modern automobile today. In June 1909, the three-pointed and four-pointed stars were registered as trademarks created by Gottlieb Daimler. The first Mercedes-Benz brand name vehicles were produced in 1926, following the merger of Karl Benzs and Gottlieb Daimlers companies into the Daimler-Benz company.

A immature trademark was designed following the merger. Mercedes and Benz entwined by a laurel wreath wreath and the three-pointed star. This trademark, which has changed little over the decades, still adorns Mercedes-Benz vehicles and has come to settle quality and proph ylactic on roadstead everywhere. And through! out the humanness the name Mercedes-Benz is synonymous with tradition, innovation and the future of the automobile (The History behind the Mercedes-Benz, 2008). There are many a(prenominal) noted employees of Mercedes-Benz. Bela Barenyi, who conjugated Daimler-Benz in 1937, was a car safety pioneer who created the inexorable passenger safety shell. Ferdinand Porsche joined Mercedes in 1923 and...If you want to confirm a full essay, order it on our website: OrderCustomPaper.com

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