Wild Oats Markets

Problem IdentificationProblemWild Oats has been affected by 4 lines which concord sublimate into the company s profitability . First is stiff competition from its alpha rival Wholefoods whose president admittedly would prefer niche securities industry store domination rather than coexistence . The second is competition from retail supermarkets much(prenominal) as Walmart which have entered into the natural foods industry and as much(prenominal) have caused problems in relation to supply The third problem is the earlier acquisition of Wild Oats during an era of rapid magnification of legion(predicate) stores that after a transition period br were palliate not profit adequate . The last problem is a lento growth position in sales at the rate of 1 .3 share annual growth as compared to Wholefoods which boasts an annual growth of 10 percentAnalysis of ProblemWild Oats has several creams available to it if its wants to be able to overcome its current problems .

The first option would be to engage its current poison pill tactic and render a interested investors to own more than a 15 percent share of the company . This would result in an excerption of much essential capital enabling Wild Oats to establish new methods of cultivation in to compete with its rivals . The second option it has available would be to consolidate the stores it has to strong markets and sell sullen or boney the stores with low profitability or risqu e competition in the area . One of the reaso! ns Wild Oats ran into problems in the first lead was due...If you want to get a encompassing essay, order it on our website: OrderCustomPaper.com

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