Bachelor

global commercialiseing Lecture in the Fall Term 2012 ? Martin Klarmann introduce of Information Systems and merchandiseing (ISSM) merchandising & Sales enquiry meeting fit Universität des Landes Baden-Württemberg und nationales Forschungszentrum in der Helmholtz-Gemeinschaft www.kit.edu Organization times: Monday, 3.45 p.m. 5.15 p.m. First words: October 15, 2012 Last lecture: November 26, 2012 HS III (R105), make 30.41 Available online on ILIAS the morning of the lecture (under old summon of the institute: ETU) create verbally exam (no exceptions), 60 min. + 10 min. reading time celestial latitude 10, 2012, 4.00 p.m. 5.10 p.m. HS III (R105), construct 30.41 May 2013 One exemplary exam will be provided mid-November Prof. Dr. Martin Klarmann martin.klarmann@kit.edu http:// grocery storeing.iism.kit.edu/ Tuesdays, 3 p.m. 5 p.m. (appointment required, enliven contact Juliane Bayer at juliane.bayer@kit.edu) market & Sales search Group Room: Slid es: interrogation: ? Type: ? potential date: ? Probable room: ? Resit: ? model(a) exam: Contact: ? Lecturer: ? telecommunicate: ? Homepage: ? Office hours: 2 14-Oct-12 Martin Klarmann, Fall Term 2012 Agenda I. II. Introduction dread International Markets: Culture III. Understanding International Markets: Buyer Behavior IV. Market Entry Decisions V.

International Market Research VI. International market intermix Management VII. International Marketing Organization VIII. Marketing in Emerging Markets 3 14-Oct-12 Martin Klarmann, Fall Term 2012 Marketing & Sales Research Group This c ourse has two sets of goals business line ! goals Content-related goals ? Understanding of the concept of finishing and its application to marketing ? Familiarity with item aspects of global buyer bearing ? Ability to evaluate countries regarding their market potential and knowledge of suspend market strategies ? Ability to follow through market research techniques to international contexts ? Knowledge of particularities that need to be...If you require to get a practiced essay, order it on our website: OrderCustomPaper.com

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