brm image study

Business look for Methods Field Project on predominate Study of half masks vis-à-vis pizza pie Hut Submitted to - Dr. Deepak Chawla By convocation IV Andrew Lallawmzuala (19) Esha Mehra (20) Karthik H (21) Karthik M (22) Kavish Goel (23) Laxmikant Bohra (24) Table of Contents decision maker compend2 foot3 Purpose of Study3 Literature Review4 Objective10 Research Questions11 Scope of Study12 Sampling Plan13 Questionnaire Design13 Pre-Testing16 concealed writing Scheme17 Methods of Analysis18 Data Analysis19 Summary of Findings36 managerial Recommendations37 Limitations of Research38 Suggestions39 Annexure40 Executive Summary Since 1996, there has been a proliferation of high-prized branded pizzas in the marketplace, mainly collectible to the entering of the devil big supranational Pizza bonds - Dominos and Pizza Hut. Currently two the playe rs shargon almost the uniform market administer and are armed combat for the same guest segment. This is a systematic examine carried out with the objective of find the perceptions which pizza consumers share rough the two pizza giants. The get hold of aims at generating insights about the several(a) attributes which the customers use to make a woof about pizza joints, how the two joints fare on this attributes and tries to fix whether any kindred exists between the various demographic and psychographic parameters and survival of the fittest of pizza joints. Introduction Until 1996, Pizza in India was synonymous with unless a bready dough paper slathered with some ketchup. Since 1996, there was a proliferation of high-prized branded pizzas in the market, with the entry of international Pizza chains. Dominos and Pizza Hut, the two big US flying food chains entered India in 1996. Currently both the players share almost the same market share and are fighting f or the...If you want to get a full essay, or! der it on our website: OrderCustomPaper.com

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