Marketing

1 BRIOHNYS ASSIGNMENT EXECUTIVE SUMMARY Macro environsal forces The bigger societal forces that affect the whole micro environment - demographic, economic, natural, technological, political and cultural forces. - Kotler et al Macro environmental forces need to be studied by organisations as they can both go away opportunities and pose threats. The fast-food industry is a consumer moderate; two organisations that operate in the fastfood industry atomic number 18 McDonalds and supperless Jacks. McDonalds was chosen beca apply it is the primary operator in this deal and holds the greatest grocery store sh atomic number 18. starved Jacks was chosen because the harvest-time they offer is the most similar to McDonalds. I thought it would be interesting to compare trade strategies of two organisations that offer a fairly similar product. McDonalds is the foodstuff leader both in Australia and throughout the world. Hungry Jacks is positioned more than as a market follower. Co mpanies use target merchandising to tailor for specific markets. there are three components involved in target marketing: market segmentation, market targeting and market positioning. McDonalds primary target markets are seniors, adults and teenagers even so the most heavy targeted segment is children. Hungry Jacks in addition essentially segment their market using demographic variables. The last step in target marketing is underdeveloped a marketing sashay. These tools are also known as the four-spot Ps and in the case of services, the seven Ps. They are product, price, promotion, place, people, process and somatogenetic evidence. With the marketing mix of McDonalds compared to Hungry Jacks, the major difference is that McDonalds drive their product using the marketing mix more evenly. Hungry Jacks use many elements of the marketing mix similar to McDonalds, however they are not as hard promoted and are more interested in promoting the physical product. 2 TABLE OF limit CONTENTS PAGE Title Page Executive compend! 1 1. gateway 3... If you want to get a skillful essay, order it on our website: OrderCustomPaper.com

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